Google Webmaster Guidelines

Below are the basic guidelines Google follows to find, index, and rank for your site. I tried my best to simplify and list all the important suggestions as per Google’s recommendations,

  • All pages on the site should be reached by a link from any other another findable page.
  • Provide a sitemap file with links that point to the important pages on your site.
  • Limit the number of links on a page to a reasonable number, As per Google’s Guidelines, a few thousand at most should be ok.
  • Make sure that your web server correctly supports the “If-Modified-Since” HTTP header.
  • Use the robots.txt file on your web server to manage your crawling budget (Learn how to manage crawling with the robots.txt file)
  • Follow steps to make your Site Google friendly (Refer Link for more details)
  • Contents / Pages should be published primarily for users, not for search engines.
  • Google strictly follows the principle of “Not to deceive your users.”
  • Avoid tricks intended to improve search engine rankings
  • Pages should be designed and developed as per User needs not as per search engine needs.

Avoid (As per Google’s directions) 

  • Automatically generated content
  • Participating in link schemes
  • Creating pages with little or no original content
  • Cloaking
  • Sneaky redirects
  • Hidden text or links
  • Doorway pages
  • Scraped content
  • Participating in affiliate programs without adding sufficient value
  • Loading pages with irrelevant keywords
  • Creating pages with malicious behavior, such as phishing or installing viruses, Trojans, or other Malware/badware.
  • Abusing rich snippets markup
  • Sending automated queries to Google

Best Practices –

  • Strictly adhere to Quality Guidelines.
  • Monitoring and fixing your site from hacking and malicious activities.
  • Preventing and removing user-generated spam on your site.
  • Recommendations are to secure your site with HTTPS.

Recommended Testings –

  • Optimize your page loading times.
  • The site should support all device types and sizes, including desktops, tablets, and smartphones.
  • Verify and test all major Browser compatibility (Browser compatibility)
  • If Google finds if your site violates any of the above guidelines, then Google will take manual actions against it.

 Further Readings –

Below are the tests recommended by Google and some sample snapshots of test results. 





  • Please refer to below video from Google which explains Webspam Content Violations in more detail. 

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